for social media influencers
From as little as £120 a year for up to £100,000 towards legal costs
GET YOUR QUOTE HERE
What does Assured Social cover?
Insurance for influencers
Whether you use social media to make a living or aspire to express yourself, innocently sharing content could still land you in court.
Assured Social is your shield protecting against this. It covers up to £100,000 in legal fees for as little as £120 a year. That way you can post with confidence and watch your influence grow.
Feature products or cover celebrities
Getting your facts wrong, causing offence or making an honest mistake can land you in legal trouble.
Image ownership isn’t always clear and posting without permission can lead to fines. A brand could sue if you use an old product image when talking about a new release.
If you’ve been paid you must disclose your relationship to your viewers.
Feature other people’s work
Posting content created by a fan or another influencer can lead to copyright disputes. Who owns the work?
You could be liable if their data is stolen or hacked.
You will be covered for these things_
- Negligent mis-statement & defamation
- Infringement of intellectual property rights
- Breach of licence
- Breach of confidentiality
- Invasion of privacy
- Failure to give credit
- Negligent transmission of a computer virus
- Civil liability
- Crisis containment costs
- Investigation by the ASA
The 10 most common influencer legal disputes
The best influencers and brands know great content comes from teamwork. But what happens when disagreements happen? These are the most common allegations you might face from brands and sponsors.
- You are contracted by brand to make a series of sponsored posts. The brand then alleges you have failed to meet their expectations in your content.
- You accidentally use the wrong image, logo or product in a sponsored post.
- In a rush to get a post out you make a mistake or misspell a brand name.
- You fail to meet a time critical deadline for a post that is being run alongside a wider marketing campaign for a brand or sponsor.
- A brand or sponsor feels that the tone or style doesn’t meet their expectations or doesn’t meet with the overall tone of their brand.
- Your posts are online worldwide. What might not be a copyright infringement in the UK may be elsewhere in the world. You could have a claim brought against you for copyright infringement in a foreign local court if their laws allow it.
- You spend time on getting the right permissions for a location shoot only for someone in the background to bring a claim for breach of privacy as they weren’t asked.
- What if you misunderstand what a brand or sponsor wants from you and do something different? They then refuse to pay you as they allege it’s not what they wanted.
- A brand feels you have mis-represented their product in a post.
- “It’s only a joke!” In an off moment you say something about the brand which they don’t like and they feel brings their brand into disrepute.
Popular beauty vlogger Michelle Phan is being sued by Ultra Records for alleged unauthorised use of music, despite the artist whose music she used expressing disbelief at the suit.
The fix is in
Former New Zealand cricket captain Chris Cairns was awarded damages after someone online accused him of fixing matches.
Courtney Love had to settle with designer Dawn Simorangkir after being hit with a defamation lawsuit due to comments made on social media.
A woman shared disparaging comments to a friend about a mutual acquaintance during a conversation on Facebook, not knowing others could see it. She was still ordered to pay £5,000 in damages and £200,000 in legal costs.
Katie Hopkins accused Jack Monroe of vandalism on social media but targeted the wrong person. Monroe said he’d accept a public apology and a charity donation. Hopkins instead decided to go to trial and lost.